Best of B2B Marketing Zone
Week of December 24, 2011
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GROW – PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 27, 2011 
The anti-prediction of 2012 social media predictions
This is the time of year for predictions and it’s all starting to sound like yada-yada to me. Probably you too? But how many bloggers go back and actually let you know how they did with last year’s predictions? Lets’s start there, and then I will add four surprising 2012 predictions of my own at the end. Doesn’t matter. MORE >>221 Tweets -
B2B LEAD GENERATION BLOG | THURSDAY, DECEMBER 29, 2011 
How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment
Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Yet, they only ranked fourth in marketing effectiveness, under websites, SEOs, and emails. suspect that part of the ROI problem may be due to improper prioritization. MORE >>39 Tweets -
CONVERSIONATION | THURSDAY, DECEMBER 29, 2011 Brian Solis on Digital Darwinism and Customer-Centricity
As you probably know, Brian Solis published a new book a while back, called ‘The End of Business as Usual’. Since it’s an ideal time to catch up with my reading before going underground for the end of the year, I asked Brian some questions that are related to the ideas he develops in it. [.]. MORE >>162 Tweets -
MARKETING INTERACTIONS | MONDAY, DECEMBER 26, 2011 Why B2B Content Marketing Themes Fail
Themes for B2B marketing programs are not a new concept. They're used to "organize" marketing programs and create a rallying cry around a market trend that will (hopefully) drive business momentum. Themes generally do not originate based on a context that resonates with buyers. Or not enough creativity to develop them. Q2: Green IT. MORE >>40 Tweets -
SELLING TO BIG COMPANIES | THURSDAY, DECEMBER 29, 2011 
My Shocking 2012 Sales Prediction
There’s no pussyfooting around it. feel pretty strongly that I’m right on about this. My prediction? In 2012, we will see the total demise of nice salespeople. And here’s why. Today’s crazy-busy decision makers have absolutely no time nor interest in working with sellers whose main focus is on building relationships & providing great service. MORE >>39 Tweets -
FEARLESS COMPETITOR | FRIDAY, DECEMBER 30, 2011 
Happy New Year from Find New Customers
Find New Customers wishes a happy and healthy new year to all clients, partners, vendors and friends. We also want to make an announcement. On Tuesday, January 3rd at 9:00am ET, we will release a new and dramatically improved version of Fearless Competitor. Tune in next week to see the remarkable changes coming in 2012! MORE >>9 Tweets -
B2B MARKETING TRACTION | MONDAY, DECEMBER 26, 2011 
Why a Square Logo is Better for Online Marketing
If your logo is not square, it should be! Because more and more online and electronic logos display best in a square format. For example, a logo that is horizontal must be reduced to a small size to fit in your email signature line (and to avoid having a large graphic in your email). As a result, the company name in the logo may not be legible. MORE >>7 Tweets -
MARKETING INTERACTIONS | WEDNESDAY, DECEMBER 28, 2011 What Questions Will You Answer for Prospects in 2012?
I love this time of year. The New Year is stretching out infront of us, an open book ready for a story. That story will be fleshed out by the content you create and share over the next 52 weeks. Seems like a long time, but it will go by in the blink of an eye – just like this year. So how do you find the questions? Customer interviews. You ready MORE >>26 Tweets -
GROW – PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 26, 2011 
Key to marketing success? Hit ‘em where they ain’t
I met with a customer the other day who said she could never be creative enough to be in marketing. Of course I encouraged this line of thinking. Otherwise, why would she need me? ; ). But the fact is, the engine of marketing is research and data. ” Successful marketing depends on the same thing. Don’t be the same. Find those facts. MORE >>126 Tweets -
CLIENT BRIDGE | WEDNESDAY, DECEMBER 28, 2011 INFOGRAPHIC: Social Media in Small Business
From OfficeArrow, here’s an infographic based on their survey of how small businesses use social media, and their opinions about its effect. View Original ArticleMORE >>6 Tweets -
Top 25 Posts for 2011 on Sales Enablement and Sales Intelligence SALES INTELLIGENCE VIEW | FRIDAY, DECEMBER 30, 2011 -
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1 WEBBIQUITY | TUESDAY, DECEMBER 27, 2011 -
2011 in Review for Mad Marketing TV FEARLESS COMPETITOR | THURSDAY, DECEMBER 29, 2011 -
Content Marketing Tip: Start with Ready-to-Publish Articles WRITING ON THE WEB | THURSDAY, DECEMBER 29, 2011 -
Top 10 B2B Voices Posts of 2011 B2B VOICES | FRIDAY, DECEMBER 30, 2011 -
10 of the BEST Key Digital Media Happenings of 2011 to Get You to 2012 AD YOUR COMMENT HERE | WEDNESDAY, DECEMBER 28, 2011 -
The Ultimate Glossary: 120 Social Media Marketing Terms Explained HUBSPOT | FRIDAY, DECEMBER 30, 2011 -
Stop Selling, Start Serving FEARLESS COMPETITOR | MONDAY, DECEMBER 26, 2011 -
From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars B2B LEAD GENERATION BLOG | THURSDAY, DECEMBER 29, 2011 -
12 New Year’s Marketing Resolutions You Can Actually Keep HUBSPOT | THURSDAY, DECEMBER 29, 2011 -
2012 Social Media’s Adolescence MARKETING EDGE | WEDNESDAY, DECEMBER 28, 2011 -
10 Fundamental Tips for Social Media Community Managers HUBSPOT | MONDAY, DECEMBER 26, 2011 -
Top 5 Content Marketing Articles of 2011 JUNTA 42 | TUESDAY, DECEMBER 27, 2011 -
Infographic of the Week: Best Tweets of 2011 AD YOUR COMMENT HERE | FRIDAY, DECEMBER 30, 2011 -
15 Fluff-Free Ways to Step Up Your Social Media Game HUBSPOT | WEDNESDAY, DECEMBER 28, 2011 -
INFOGRAPHIC: Tech Trends of 2011 CLIENT BRIDGE | MONDAY, DECEMBER 26, 2011 -
How to Automate Your Social Media Marketing Like the Pros HUBSPOT | WEDNESDAY, DECEMBER 28, 2011 -
What Letters to Santa Can Teach You About Email Marketing HUBSPOT | SUNDAY, DECEMBER 25, 2011 -
How to get more with a marketing mix TOMORROW PEOPLE | MONDAY, DECEMBER 26, 2011 -
4 Ways Google+ Hangouts Can Increase B2B Productivity MODERN B2B MARKETING | WEDNESDAY, DECEMBER 28, 2011 -
7 Reasons No One Shares Your Blog Content HUBSPOT | THURSDAY, DECEMBER 29, 2011 -
5 Savvy Ways to Segment Your Marketing Emails HUBSPOT | WEDNESDAY, DECEMBER 28, 2011 -
eGuide on building the perfect marketing mix TOMORROW PEOPLE | WEDNESDAY, DECEMBER 28, 2011 -
How to Increase Your Click-Through Rate by 1300% HUBSPOT | TUESDAY, DECEMBER 27, 2011 -
How to Enhance Your Marketing Videos With Analytics HUBSPOT | TUESDAY, DECEMBER 27, 2011 -
8 Modern Ways to Crush Your Trade Show Competition HUBSPOT | MONDAY, DECEMBER 26, 2011 -
6 Cork-Popping eCards to Ring in the New Year #HoHoHubSpot HUBSPOT | WEDNESDAY, DECEMBER 28, 2011 -
16 Quick Ways to Squeeze More ROI From Your Blog HUBSPOT | TUESDAY, DECEMBER 27, 2011
